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Super Bowl LI will stream on Fox Sports Go for free. [Read More]
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Nielsen is a $6 billion behemoth that touches most of the global marketing industry -- but a new multimillion ad campaign aims to show it's more than you knew. [Read More]
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Global research consultant R3 released revenue figures for M&A deals done in the marketing sector for the 2016 calendar year. [Read More]
The World Federation of Advertisers is warning that a new EU privacy directive will threaten online advertising, due to a flurry of of opt-in requests. [Read More]
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Burson-Marsteller, part of WPP's Young & Rubicam, has hired former Saatchi & Saatchi Worldwide Digital Creative Director Tom Eslinger as its first global CCO. [Read More]
What marketers need to know about WeChat's hot new feature, mini programs. [Read More]
With more than 50% of consumers' time spent on digital media spent in-app, the battle for in-app traffic is heating up. Here's what you should know. [Read More]
Prosecutors are seeking a warrant to arrest Samsung Group's Jay Y. Lee for allegations including bribery and embezzlement. [Read More]
Here are four steps CMOs should take to harness the power of smart technologies, writes Shannon Denton, chief strategy officer at SapientRazorfish. [Read More]
Blue Apron has a new ad campaign and so does rival HelloFresh. [Read More]
Is the ad industry asking the right questions when it comes to cross-platform TV ratings? [Read More]
Chevy's Newest 'Real People' Ad Features the Dark Night in Lego-form in advance of 'Lego Batman Movie.'... [Read More]
James Corden sings the praises of the Grammys in new promo spots. [Read More]
Snapchat updated its search page with a more visual design that appears readymade for brands and publishers to promote themselves to find larger audiences. [Read More]
The news comes almost a month after the company said it would layoff 125 employees to save $18 million. [Read More]
Overwhelmed by a frantic stream of messaging, consumers will increasingly favor brands that slow down, writes Roberto Ramos. [Read More]
In a bracing act of data journalism, Bloomberg News has created a real-time estimator of the cost New York City faces to protect President-elect Trump. [Read More]
Following a new logo and marketing campaign in October, Pandora told investors it's still on track to achieve its goals of adding more paid users. [Read More]
BBDO New York has hired MING Utility and Entertainment Group President Tara DeVeaux as its new chief marketing officer. [Read More]
Vendors of mobile wallet platforms have themselves to blame for consumer confusion and slow adoption, writes Matt Silk, head of strategy at Waterfall. [Read More]
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