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Instead of showing ads to a million people and getting, at best, a thousand conversions, it's time for the industry to start rewarding efficiency over... [Read More]
Think of it this way, with last-touch attribution, you only really consider the last step in the customer journey. [Read More]
By leveraging deep learning, marketers can more accurately discover which consumers are most likely to buy. [Read More]
The key to beating your competition is having better data — not necessarily more of it, but the data your competitors do not have. [Read More]
Deep learning takes machine learning to the next level. [Read More]