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New details have emerged about Twitter's test with serving ads within Twitter Timelines that publishers embed into their websites. Twitter is splitting profits from ad... [Read More]
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Federal regulators have served Facebook with a complaint over the company's ad targeting tools available to housing advertisers. The Department of Housing and Urban Development's... [Read More]
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BI PRIME: Publishers say that they're beginning to see money from Facebook Watch thanks to pre-roll and mid-roll ads that run alongside their videos. [Read More]
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The Trade Desk reported revenue of $112.3 million in the second quarter of 2018, up 54% year-over-year. The ad buying software platform is one of... [Read More]
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Attn: has made a handful of Watch shows funded by Facebook — but its latest project is getting greenlit thanks to an advertiser. The publisher... [Read More]
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Tastemade is betting big on Facebook Watch with seven weekly shows. The publisher cites tests with serving pre-roll ads before videos as one of the... [Read More]
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BI PRIME: Despite some observers' concerns after weathering GDPR and changes to Apple's browser tracking, ad-tech firm Criteo's earnings were solid. [Read More]
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A wave of acquisitions and funding rounds this summer indicates that investors are warming back up to advertising technology. Industry insiders point to factors like... [Read More]
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Amazon made $2.2 billion in "other" revenue during the second-quarter of 2018, up from $2 billion from the previous quarter. "Other" is primarily made up... [Read More]
Mark D'Arcy has been promoted to vp of global business marketing and chief creative officer, a role that oversees Facebook's team of creative strategists and... [Read More]
Salesforce's recent acquisition of Datorama signals that the marketing cloud firm wants to take on agencies and consultancies, according to Bill Wise, CEO of Mediaocean,... [Read More]
Amazon is increasingly building out an advertising business that's powered by reams of valuable data across search, display, and video. The company made $2 billion... [Read More]
BuzzFeed is branching out into ecommerce as a source of revenue and recently worked with Maybelline to create bundles of packages sold on Amazon. BuzzFeed... [Read More]
AdQuick wants to make it easier for brands to buy out-of-home ads, and has secured $2.1 million to develop targeting and measurement tools. Alexis... [Read More]
On Thursday, Omnicom Group publicly rolled out Omni, an internal platform that allows its agencies to use data to create, plan and buy ad campaigns.... [Read More]
Ad agencies are under pressure to differentiate their services with more data-based offerings that dig into analytics and consumer insight. Omnicom unveiled Omni, a central... [Read More]
Direct-to-consumer advertisers say that Facebook ads are getting more expensive and securing space is getting more competitive. But Facebook's new public ad transparency tool reveals... [Read More]
Facebook has reworked the requirements for its Custom Audiences ad program, requiring brands to agree to data-collection terms before they are able to buy ads.... [Read More]
Interpublic Group should have access to troves of powerful data from its acquisition of Acxiom Marketing Solutions to help brands build first-party data. In one... [Read More]
UK-based LADBible is one of the biggest publishers on Facebook with 32.6 million followers. But it is scrambling to make content for other platforms as... [Read More]
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