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BI PRIME: One of the biggest themes at Advertising Week was the TV industry's need to protect itself against Facebook, Google, Amazon and Netflix. That... [Read More]
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25 years ago, ABC premiered a cop show called "NYPD Blue," and a bunch of advertisers, TV stations, and pro-family groups freaked out. That's because... [Read More]
BI PRIME: Amazon is trying to recruit major TV networks for a pilot program which would allow them to sell ads in top Fire TV... [Read More]
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The beleaguered media research firm ComScore is trying to mount a challenge against incumbent Nielsen with a string of major hires and product announcements. The... [Read More]
NBCUniversal is trying to prove TV advertising can match the targeting, precision, and speed common to digital advertising. So it teamed up with the crafts... [Read More]
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Amazon is launching a free, ad-supported app for its Fire TV devices, according to The Information. [Read More]
Amazon is launching a free, ad-supported app for its Fire TV devices, according to The Information. But the app is unlikely to command a huge... [Read More]
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Publishers are increasingly making money from including commerce links in their editorial posts — and taking a cut of any resulting purchases. But there's not... [Read More]
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The ad tech/social analytics startup 4C has been inking deals with a string of huge ad players, ranging from NBCUniversal to Facebook to Snapchat. Now... [Read More]
The ad-tech startup Beeswax is enjoying impressive growth as marketers take programmatic buying in-house. It has seen a 150% spike in revenue this year thanks... [Read More]
The ad tech firm TripleLift has a new product designed to make it easier for advertisers to run branded content at scale. TripleLift's ContentDial promises... [Read More]
An activist investor has taken an 8.5% stake in Nielsen, and is urging the company to sell to private equity. The firm, Elliot Management Corp.,... [Read More]
Viacom is licensing its data-driven ad product Vantage to Fox. The media giant says it has invested in proprietary ad targeting tools and analytics, and... [Read More]
Jeffrey Katzenberg and Meg Whitman have raised $1 billion for a new mobile video startup that promises to yield a brand new form of premium,... [Read More]
Some major brands are in danger of being ignored as more people begin shopping using voice assistants like Amazon's Alexa. A new report from the... [Read More]
BI PRIME: Two years ago, Google acquired FameBit, a little known influencer marketing platform. Now the company is using FameBit to broker deals between YouTube... [Read More]
The activist Twitter account Sleeping Giants is laying off CBS amidst the ongoing investigation into sexual misconduct allegations against CEO Les Moonves — for the... [Read More]
As CBS deals with the fallout from the recent bombshell report by the New Yorker alleging a series of forced or unwanted sexual advances by... [Read More]
BI PRIME: Observers in just about every industry are wondering what Amazon's next move will be. Those industries include media, which is going through a... [Read More]
As the media industry goes through a massive realignment driven by multiple mergers, Amazon looms in the background. Some industry insiders see Amazon staying... [Read More]
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