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Denise Lauer took a different path to role of CMO, going from senior director of communications & corporate brand strategy but she is more than... [Read More]
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There's an adage in sports that states that great players never even take one play off; they never let up. Brands need to adopt the... [Read More]
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According to the Harvard Business Review blockchain is an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and... [Read More]
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Customer experience is everything today for brands. The dilemma for some brands, however, is who should lead the overall CX strategy. One CMO believes it... [Read More]
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Would you take advice from someone who spent two days in Jennifer Lopez's closet? If your smart you will. [Read More]
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The definition of a living legend, Smokey Robinson has done it and seen it all in the music industry. He's also fully aware of the... [Read More]
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Marketers don't need another martech stack. Unless of course it's one that promises to deliver one of the holy grails of marketing. [Read More]
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Former CEO of Pepsi and Apple John Sculley has seen a lot and done a lot in his career including teaching Steve Jobs a thing... [Read More]
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Today's CMO needs to wear many hats. They also need to be willing to step out of their comfort zone in order to adopt a... [Read More]
The CMO designs the customer experience at most companies, but making positive changes is still a challenge. Learn how the right tech is helping CMOs... [Read More]
The role of the CMO is an ever-changing one. But despite the constant change around them there are some fundamental traits inherent in all of... [Read More]
Brands often talk about doing the right thing. Here's an example of some brands putting their mouth where their money is. [Read More]
Legendary actor Ted Danson not only stars in new spots for Smirnoff but he had a hand in the overall creative as well. [Read More]
Storytelling isn't mere marketing embellishment. A creative brand narrative can be the precise differentiator you've been looking for. [Read More]
Seemingly around forever. email marketing can be a very successful marketing channel as it offers many opportunities. But along with those opportunities come threats that... [Read More]
Out of home is growing in popularity and success rate for advertisers and marketers who are combining that with hyperlocal messaging for ever more success. [Read More]
Its epitaph has been written many times yet it not only survives but thrives against all odds. What is it? Direct mail marketing. [Read More]
Marketers today have the ability to create personalized experiences not seen since the likes of the 80s when a man named Norm walked into a... [Read More]
With consumers shunning traditional ads, smart marketers are using experiences to connect with their prospects. [Read More]
The only constant in life is change, right? Well brands are no different. They must continually adapt to the changing world and consumer demand. [Read More]
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