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Bud Light is putting "Victory Fridges" full of Bud Light beer all over Cleveland that will automatically unlock the second the Browns win their first... [Read More]
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Bud Light is putting "Victory Fridges" full of Bud Light beer all over Cleveland that will automatically unlock the second the Browns win their first... [Read More]
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GoGo squeeZ, a collection of on-the-go and all-natural snacks for kids, has found a purpose around which its brand can truly rally. It's a truth... [Read More]
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House Democrats have a new tag line to help rally support for the upcoming November elections, "For the people." I am going to analyze this... [Read More]
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Last month, Chief Marketing Officer of Taza Chocolate, Barb Reilly, held an innovative pitch not with traditional ad agencies, but with established freelance teams. Well,... [Read More]
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Up to now, when I thought of StubHub, I thought of an online service that sells tickets. And that's pretty much it. But, with a... [Read More]
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Gareth Southgate, the manager for the England's soccer team, attended an NBA game. He wanted to learn from basketball with the hope of taking that... [Read More]
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Siggi Hilmarsson started the Siggi's brand in 2004 because he found yogurts in the US to be too sweet. It's this simple insight that inspired... [Read More]
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Heineken launched a new advertising campaign this week and it's got the makings of another great beer campaign. Thing is, it's missing an ingredient almost... [Read More]
Like advertising needed yet another enemy. They're getting it from the holding companies. They're getting it from their clients. Even Deloitte and Accenture are getting... [Read More]
You see changeable letter signs everywhere, but Sav Mor Spirits' signs are different. They are hilarious. And a great example of a business looking at... [Read More]
Great advertising doesn't come out of the blue, bad advertising does. Great advertising starts with strategically-constructed inspiration, usually in the form of a single-page document... [Read More]
We think of radio as not necessarily a hotbed for innovation. But this campaign from Belgium's Parents Of Road Victims may inspire you to think... [Read More]
Kit Kat has a powerful brand idea with its, "Have a break. Have a Kit Kat." But it's only powerful because they constantly honor it,... [Read More]
The recent JetBlue "Pie In The Sky" promotion where they offered to deliver authentic NYC pizza to LA sounds absurd. But upon further inspection, it's... [Read More]
"Do you know which agency is going to win before the pitch?" That's the question John Heenan asked 150 marketers. Seventy-one percent answered "Sometimes" and... [Read More]
Today I want to share a terrific local advertising program for a car dealership - a car dealership! - Volvo Cars North Miami. The production... [Read More]
If you caught "Infinity War" this weekend, you probably saw the new films supporting ATT's "It Can Wait" campaign. It's not easy to tackle the... [Read More]
The big news is that this fall Ohio's Ashland University will be offering scholarships to skilled Fortnite players to play on their varsity Esports team.... [Read More]
Uppersafe is an internet privacy company protecting its customers from hackers who hack into your home's video security system and then post those as live... [Read More]
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