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AMC Networks Inc, whose shows include "The Walking Dead," is planning to launch a commercial-free online video streaming service aimed at millennial TV subscribers, two... [Read More]
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AMC Networks Inc., whose shows include "The Walking Dead," is planning to launch a commercial-free online video streaming service aimed at millennial TV subscribers, two... [Read More]
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The decision by a handful of high-profile consumer brands to pull advertising from Google's YouTube over offensive content could threaten the site's long-term strategy of... [Read More]
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Major U.S. media companies Time Warner Inc's Turner, Viacom Inc and 21st Century Fox Inc's Fox Networks Group will launch OpenAP, a... [Read More]
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The 2017 advertising revenue forecast for Snap Inc's Snapchat has been trimmed by $30 million due to higher than expected revenue sharing with its partners,... [Read More]
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The annual NCAA men's basketball tournament is still among the biggest draws on the sports calendar for advertisers looking to get in front of large... [Read More]
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As Snap Inc looks to gobble up a larger share of the $82 billion digital U.S. ad market, the owner of the ephemeral messaging app... [Read More]
It's the smallest audience since 2008... [Read More]
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ABC's Sunday night broadcast of the 89th Academy Awards drew a 22.4 overnight rating, down 4 percent from last year's low-rated show, according to Nielsen... [Read More]
As Snap prepares for its planned stock market debut in March, luring users older than 35 to the mobile app known for user-generated photos and... [Read More]
West Central Tribune Fox Television's broadcast of Super Bowl LI on Sunday night, Feb. 5, drew 111.3 million viewers, according to Nielsen data released by... [Read More]
With Americans' attention more finely tuned to the political climate under U.S. [Read More]
For much of the evening, the chatter around commercials by Airbnb, Coca Cola Co, and Budweiser was more exciting than the Super Bowl itself. [Read More]
The current head of Publicis Communications will take over the job of CEO when he retires. [Read More]
AP/Michel Euler Arthur Sadoun will take over as chief executive of advertising company Publicis Groupe SA from longtime CEO Maurice Levy on June 1, the... [Read More]
Follow Your Money... [Read More]
PepsiCo said on Tuesday it will use its pricey spot during next month���s Super Bowl to unveil a premium bottled water brand, Lifewtr, as the... [Read More]
Fox will have to rely on the popularity of the New England Patriots as they face the less-celebrated Atlanta Falcons if it wants to draw... [Read More]
Comcast Corp's NBCUniversal is shutting down its Esquire Network cable channel, one month after it was dropped by DirecTV, and will re-launch it this spring... [Read More]
Facebook Inc's Instagram is bringing more than 30 advertisers into one of... [Read More]
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