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Marketers spent $72.5 billion on digital advertising last year, an increase of 22 percent from 2015, as Google and Facebook once again booked the lion's share of new revenue, a report released by the Interactive Advertising Bureau said on Wednesday. [Read More]
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Bleacher Report debuted a new look on Wednesday as the digital sports site owned by Time Warner Inc's Turner Broadcasting System unit pitches itself to advertisers as the top place for the elusive young male audience. [Read More]
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Embattled Fox News TV anchor Bill O'Reilly maintained strong viewership ratings ahead of his two-week vacation, even after more than 50 advertisers pulled their commercials from "The O'Reilly Factor" news show, according to Nielsen. [Read More]
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WWE Inc, owner of the sports entertainment spectacle WrestleMania, has launched a strategy to stage all of its live touring franchises in one city at a time, in a bid to cut costs and improve profitability. [Read More]
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By Tim Baysinger NEW YORK, April 4- Several more companies, including BMW and Allstate, have pulled their advertising from Fox News' "The O' Reilly. [Read More]
Several more companies, including BMW and Allstate, have pulled their advertising from Fox News' "The O'Reilly Factor" television program days after the New York Times reported Fox and star host Bill O'Reilly paid five women to settle claims he sexually harassed them. [Read More]
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The New York Times reported that Fox News and host Bill O'Reilly have paid out $13 million dollars to five women who had accused O'Reilly of harassment. [Read More]
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Several other companies have also pulled advertising after a New York Times report Bill O'Reilly paid five women to settle claims he sexually harassed them... [Read More]
Follow Your Money... [Read More]
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Twitter Inc, trying to boost its sagging advertising revenue, will allow brands to buy commercials on its video streams for Periscope, signaling a major push to make money off the live-streaming platform, the company announced on Tuesday morning. [Read More]
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AMC Networks Inc, whose shows include "The Walking Dead," is planning to launch a commercial-free online video streaming service aimed at millennial TV subscribers, two sources familiar with the situation told Reuters this week. Unlike standalone streaming options from Time Warner's HBO and from CBS Corp, AMC's would be exclusively available to consumers who subscribe to a cable TV package. AMC is doing this, the sources said, as a way to support the traditional cable television industry at a time when many younger consumers are increasingly cutting the cord. AMC is discussing featuring digital-only spinoff shows of... [Read More]
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AMC Networks Inc., whose shows include "The Walking Dead," is planning to launch a commercial-free online video streaming service aimed at millennial TV subscribers, two sources familiar with the situation told Reuters this week. [Read More]
AMC Networks Inc, whose shows include "The Walking Dead," is planning to launch a commercial-free online video streaming service aimed at millennial TV subscribers, two sources familiar with the situation told Reuters this week. [Read More]
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The decision by a handful of high-profile consumer brands to pull advertising from Google's YouTube over offensive content could threaten the site's long-term strategy of stealing ad dollars from television, analysts and ad industry professionals said Thursday. [Read More]
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Major U.S. media companies Time Warner Inc's Turner, Viacom Inc and 21st Century Fox Inc's Fox Networks Group will launch OpenAP, a program for advertisers to laser focus their commercials at specific audiences on television. [Read More]
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The 2017 advertising revenue forecast for Snap Inc's Snapchat has been trimmed by $30 million due to higher than expected revenue sharing with its partners, digital marketing firm eMarketer said in its latest ad spending forecast on Tuesday. [Read More]
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The annual NCAA men's basketball tournament is still among the biggest draws on the sports calendar for advertisers looking to get in front of large audiences, even as TV ratings drop for some major U.S. sporting events. [Read More]
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As Snap Inc looks to gobble up a larger share of the $82 billion digital U.S. ad market, the owner of the ephemeral messaging app popular with millennials could find itself facing more demands from advertisers for reliable metrics. [Read More]
It's the smallest audience since 2008... [Read More]
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ABC's Sunday night broadcast of the 89th Academy Awards drew a 22.4 overnight rating, down 4 percent from last year's low-rated show, according to Nielsen data released by the Walt Disney Co (DIS.N) unit. [Read More]
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