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Twitter Inc, trying to boost its sagging advertising revenue, will allow brands to buy commercials on its video streams for Periscope, signaling a major push to make money off the live-streaming platform, the company announced on Tuesday morning. [Read More]
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AMC Networks Inc, whose shows include "The Walking Dead," is planning to launch a commercial-free online video streaming service aimed at millennial TV subscribers, two sources familiar with the situation told Reuters this week. Unlike standalone streaming options from Time Warner's HBO and from CBS Corp, AMC's would be exclusively available to consumers who subscribe to a cable TV package. AMC is doing this, the sources said, as a way to support the traditional cable television industry at a time when many younger consumers are increasingly cutting the cord. AMC is discussing featuring digital-only spinoff shows of... [Read More]
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AMC Networks Inc., whose shows include "The Walking Dead," is planning to launch a commercial-free online video streaming service aimed at millennial TV subscribers, two sources familiar with the situation told Reuters this week. [Read More]
AMC Networks Inc, whose shows include "The Walking Dead," is planning to launch a commercial-free online video streaming service aimed at millennial TV subscribers, two sources familiar with the situation told Reuters this week. [Read More]
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The decision by a handful of high-profile consumer brands to pull advertising from Google's YouTube over offensive content could threaten the site's long-term strategy of stealing ad dollars from television, analysts and ad industry professionals said Thursday. [Read More]
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Major U.S. media companies Time Warner Inc's Turner, Viacom Inc and 21st Century Fox Inc's Fox Networks Group will launch OpenAP, a program for advertisers to laser focus their commercials at specific audiences on television. [Read More]
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The 2017 advertising revenue forecast for Snap Inc's Snapchat has been trimmed by $30 million due to higher than expected revenue sharing with its partners, digital marketing firm eMarketer said in its latest ad spending forecast on Tuesday. [Read More]
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The annual NCAA men's basketball tournament is still among the biggest draws on the sports calendar for advertisers looking to get in front of large audiences, even as TV ratings drop for some major U.S. sporting events. [Read More]
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As Snap Inc looks to gobble up a larger share of the $82 billion digital U.S. ad market, the owner of the ephemeral messaging app popular with millennials could find itself facing more demands from advertisers for reliable metrics. [Read More]
It's the smallest audience since 2008... [Read More]
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ABC's Sunday night broadcast of the 89th Academy Awards drew a 22.4 overnight rating, down 4 percent from last year's low-rated show, according to Nielsen data released by the Walt Disney Co (DIS.N) unit. [Read More]
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As Snap prepares for its planned stock market debut in March, luring users older than 35 to the mobile app known for user-generated photos and videos that disappear after 24 hours is seen as key in driving its overall growth... [Read More]
West Central Tribune Fox Television's broadcast of Super Bowl LI on Sunday night, Feb. 5, drew 111.3 million viewers, according to Nielsen data released by the network on Monday, the smallest audience for... [Read More]
With Americans' attention more finely tuned to the political climate under U.S. [Read More]
For much of the evening, the chatter around commercials by Airbnb, Coca Cola Co, and Budweiser was more exciting than the Super Bowl itself. [Read More]
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The current head of Publicis Communications will take over the job of CEO when he retires. [Read More]
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AP/Michel Euler Arthur Sadoun will take over as chief executive of advertising company Publicis Groupe SA from longtime CEO Maurice Levy on June 1, the company said on Thursday. Paris-based Publicis Groupe is the third-largest ad company in the world, part of what is considered the "Big Four" agency companies, along with WPP PLC, Interpublic Group of Companies Inc and Omnicom Group Inc. Currently, Sadoun oversees all of Publicis' creative agencies, including Saatchi & Saatchi and Leo Burnett. Levy was set to retire this year - the company said he will become chairman when Sadoun takes... [Read More]
Follow Your Money... [Read More]
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PepsiCo said on Tuesday it will use its pricey spot during next month���s Super Bowl to unveil a premium bottled water brand, Lifewtr, as the beverage industry faces declining consumption of sugary sodas. [Read More]
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Fox will have to rely on the popularity of the New England Patriots as they face the less-celebrated Atlanta Falcons if it wants to draw a record U.S. television crowd for the Super Bowl. [Read More]
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