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Remember IHOb? It feels like ages ago, but really the announcement only broke last week. While the news--that the International House of Pancakes was temporarily changing its name to IHOb, or the International House of Burgers--set the internet ablaze, new data from Foursquare suggests the marketing stunt didn't drive as many customers to the brand's... [Read More]
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Dine Brands ($DIN), which owns IHOP and Applebee's, is up 18% since the start of this month. You may have been hearing about them lately due to their headline-making name change from IHOP (International House of Pancakes) to IHOB (International House of Burgers). [Read More]
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ihop, ihob, international house of pancakes, name change, burgers... [Read More]
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IHOP got a lot of attention this week when it changed its name to 'International House of Burgers.' Some people said they'd never gone to IHOP for a burger. Neither had we — but there's a first time for everything. And now we're craving pancakes. [Read More]
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