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With delta on the rise and the return of many mask mandates, many 'back to normal' ads may now appear tone-deaf. [Read More]
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Resale platform StockX started as a sneaker site but is now moving beyond shoes into other culturally relevant categories. [Read More]
The decision comes five months after the company brought on Jonathan Beamer as its chief marketing officer. [Read More]
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Leaders from small agencies share advice on identifying and minimizing burnout. [Read More]
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The convergence of three critical trends will fuel a surge in revenue: Opinion... [Read More]
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Brands need to reinvent their marketing playbook for digital worlds. ... [Read More]
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Tune by sailor song pro David Coffin opened day two of Ad Age's Small Agency Conference. [Read More]
The marketer of wipes, bleach, dressing and charcoal cites "uncertain" consumer demand. [Read More]
The marketer of wipes, bleach, dressing and charcoal cites "uncertain" consumer demand. ... [Read More]
Running legend Madeline Manning Mims stars in a Visa spot with the tagline "A network working for everyone." [Read More]
The series will revolve around themes of diversity and inclusion. [Read More]
It isn't until a file is gone that its importance becomes clear. Whether a treasured photo, a legal document, a letter from a friend, it's... [Read More]
Two coleaders are replacing J. Allen Brack as president of the Activision Blizzard unit. [Read More]
Some of city's most famous eateries already require the shots. [Read More]
Last year, rapper Travis Scott took the virtual stage in the video game "Fortnite" for what would become an award-winning activation. Typically an online, multiplayer... [Read More]
Alcohol brands don't generally encourage you to drink more in their marketing these days (at least not in an overt way). But Pernod Ricard is doing that... [Read More]
The food and beverage giant is parting ways with one of its most iconic brands in a $3.3 billion deal that also includes Naked Juice.... [Read More]
The video app continues its outreach to the agency world with a new shopping-focused partnership ahead of the holidays. [Read More]
3 strategies for marketers sponsoring branded content: Opinion... [Read More]
Marketers like Lego, Coke and Pizza Hut see IP ventures primarily as creative marketing tools, but they can be profit canters. [Read More]
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