Choose Your News
Loading...
Thumbnail
If you fail to invest in long-term brand building, your consumer connections won't stand the test of time. [Read More]
Thumbnail
At its annual Lens Fest, Snapchat showcases the future of creating augmented reality for the platform. [Read More]
Thumbnail
Despite Black Friday losing relevancy as a shopping day, retailers are still using the words in early offerings ahead of a shorter holiday selling season. [Read More]
Thumbnail
The two shops will handle media and creative, respectively, following separate reviews, sources say. [Read More]
Thumbnail
Kylie Jenner is selling the majority stake of her beauty line to Coty for $600 million, which values the brand at $1.2 billion. [Read More]
Thumbnail
Fox intends to use the phrase 'OK boomer' as the name for a TV show. ... [Read More]
Thumbnail
Brands need a first-second strategy. [Read More]
Thumbnail
Smirnoff toasts "not-so-silent nights" with a little help from Laverne Cox, Toddy Smith and friends. [Read More]
Thumbnail
Digital agencies are tasked with keeping their clients ahead of the curve. But how, exactly, can that be achieved? DAC's Robert Cooney explains. [Read More]
Sievert, as CMO and later as COO, was the brains behind many of the company's popular initiatives. [Read More]
Today's product launches are bold, impeccably executed and exceedingly buzzworthy -- can you keep up? [Read More]
The automaker will come back with a 60 second spot in the Big Game.  ... [Read More]
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded... [Read More]
Nicola Mendelsohn, Facebook's VP of Europe, the Middle East and Africa, will today unveil a new cancer charity, The Follicular Lymphoma Foundation, after being diagnosed... [Read More]
After years of survey-based tests, consumer packaged goods companies are now building brands by putting them online and seeing what happens. [Read More]
From Zombie Skittles to gum containers, how this candy company is taking product and packaging to the next level. ... [Read More]
Some 170,000 people wills swarm Dreamforce, about the same as the Consumer Electronics Show in Las Vegas. [Read More]
The automaker puts marketing muscle behind the 'new breed of Mustang,' including TV ads starring Idris Elba. ... [Read More]
'The relationship between the networks and the NFL is the only business arrangement I can think of where the buyer has to continually flatter the... [Read More]
Also in this week's Agency Brief: BBH tries to start a new tradition in the spirit of Small Business Saturday, but with a focus on... [Read More]
Loading...
Preview