Boston Celtics forward Jayson Tatum helps hype Gatorade's Gatorlyte electrolyte beverage. [Read More]
"Create Real Magic" campaign marks Coke's first use of AI technologies. [Read More]
5 hr ago Advertising Age
As mental health continues to rise in importance alongside physical health, a new campaign in Denmark from public broadcaster P3 Missionen takes a striking approach... [Read More]
5 hr ago Advertising Age
A new study by Audacy details how four essential elements of successful audio ads can set them apart from the competition and drive customers to... [Read More]
A new study by Audacy details how four essential elements of successful audio ads can set them apart from the competition and drive customers to... [Read More]
5 hr ago Advertising Age
Acrophobics will want to steer clear of the new Macpac ad in New Zealand. But everyone else will get a kick out of the deadpan... [Read More]
Inside the OOH and digital work for "We❤️NYC," inspired by "I❤️NY" and designed to spur a modern-day movement. [Read More]
Friday, March 17 - 3:16 PM Advertising Age
Also: Hallmark Media signs a deal with EDO, and macroeconomic news in a nutshell. [Read More]
Friday, March 17 - 3:16 PM Advertising Age
Ad Age Best Places to Work 2023 In his introduction to Ad Age's Best Places to Work 2023 package, Ad Age Datacenter's Bradley Johnson writes,... [Read More]
Despite the chatter about TikTok, some DTC brands aren't overhauling their social media strategies just yet. [Read More]
As TikTok braces for a possible ban in the U.S., direct-to-consumer brands that have been massively successful on the platform don't seem to be hitting the panic... [Read More]
DTC fashion brand Rothy's says that because it uses thread knit from 100% recycled plastic bottles, you can "go green in every color." [Read More]
Subscribe to Ad Age now for the latest industry news and analysis. [Read More]
The platform hosted a "Beyond Brand Safety" meeting with brands and advertisers earlier this year. [Read More]
The platform hosted a "Beyond Brand Safety" meeting with brands and advertisers earlier this year. [Read More]
Friday, March 17 - 9:16 AM Advertising Age
WhatIF Foods has tapped agency fable.works for a new ad campaign that poses one key question: "What if … there's a Better Better?" The eco-friendly... [Read More]
Friday, March 17 - 8:45 AM Advertising Age
Gamers are a passionate bunch who appreciate authenticity perhaps more than most. GameStop, the gaming retailer, hopes to do them proud with a new campaign... [Read More]
Friday, March 17 - 6:00 AM Advertising Age
What you need to know about the 2023 Ad Age Web3 Marketing Summit. [Read More]
Friday, March 17 - 6:00 AM Advertising Age
Ad Age is hosting its largest Web3 event yet with a two-day summit that will take place in virtual reality and Brooklyn, New York, in... [Read More]
Dollar General capitalizes on "the ill wind of inflation" and Chase gains customers—plus, why it was a bad week for the Wall Street Journal and... [Read More]
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