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Ad Age's take on the top brand TikTok videos of the past month. [Read More]
In a true example of leaning into TikTok, Prime's next video showed a person dressed up in Prime boxes checking the first video, and "Realizing... [Read More]
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5 ways to put brands on the path to data collection success. [Read More]
PacSun's president Brieane Olson discusses how her brand is gaining ground with younger shoppers through initiatives with cryptocurrency, Roblox and NFTs. [Read More]
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Get your early-bird ticket now for Ad Age's Small Agency Conference & Awards in Chicago on July 26 and 27. [Read More]
PacSun's president Brieane Olson discusses how her brand is gaining ground with younger shoppers through initiatives with cryptocurrency, Roblox and NFTs. [Read More]
Ad Age's Small Agency Conference is returning in person for the first time in two years, and will be held July 26 and 27 in... [Read More]
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The first presentation from the rebranded media giant relied on pre-recorded segments and glossed over the usual fall schedule. ... [Read More]
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Paramount keeps it short Following a few days of lengthy ad pitches, Paramount decided to keep it short with a "60 Minutes"-themed upfront at New... [Read More]
Lizzo says she invented clickbait Lizzo, reminiscing at YouTube Brandcast at the Imperial Theater in New York on Tuesday, said she "invented clickbait." (Yes, Lizzo... [Read More]
Change the Ref's anti-gun violence stunt by Leo Burnett Chicago and director Bryan Buckley bags Best in Show. [Read More]
In addition to the Black Cube, the campaign led to top honors for the creators involved. Leo Burnett Chicago won Agency of the Year, Change... [Read More]
Grubhub's attempts to drum up buzz for its food-delivery service didn't exactly generate the kind of publicity the company was hoping for. [Read More]
Grubhub has made a concerted effort to maintain its foothold in New York, such as by increasing the number of advertisements on the subway. The... [Read More]
Grubhub has made a concerted effort to maintain its foothold in New York, such as by increasing the number of advertisements on the subway. The... [Read More]
Linda Jefferson is credited with "helping establish the science of targeted media" during her nearly 40-year tenure at the agency. [Read More]
Linda Jefferson, senior VP of Group Media Services at Burrell Communications Group, died last week after a short illness, according to an obituary issued by... [Read More]
The company spent surprisingly little time on HBO and HBO Max, arguably its crown jewels. [Read More]
Chrysler says its Pacifica is "the #VanLife for #RealLife."  ... [Read More]
Chrysler says its Pacifica is "the #VanLife for #RealLife." [Read More]
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